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Track Meta & Google Ad Metrics Safely & Privately

How Our New Eruptr Privacy Defender™ Preserves Ad Analytics & Helps Health Systems Avoid Lawsuits

Wednesday, June 14, 2023 @ 2:00PM CDT

Native tracking from Meta, Google, etc. gathers as much consumer data as possible – risking improper handling. Mis-configuration can result in HIPAA violations, legal troubles and fines for health care organizations.

However, the solution is NOT to abandon all ad metric tracking!

Join Eruptr’s own Adam Kruse as he details the problems and their fallout, and announces our innovative new proprietary solution.

Discover how we filter out PHI to eliminate legal risk without compromising ad attribution. You CAN have your cake and eat it, too!

In this 45 min. webinar:

  1. Benefits: How we preserve access to marketing KPIs
  2. Process: Utilizing HIPAA-compliant, platform-approved APIs
  3. Outcome: No more native tracking code or pixels required

Adam Kruse
Director of Technology – Eruptr

Adam is an experienced, innovative and fun-loving digital marketing and technology pro with a passion for putting great ideas into action. As Eruptr's Director of Technology, his 15+ years of proven success in digital strategy and execution guides Eruptr through a landscape of evolving challenges and opportunities. Previously, Adam spent more than 6 years with Ascension as the Digital Marketing Manager at Borgess Health in southwest Michigan, delivering effective digital marketing to meet business objectives. Adam is also Google Ads Certified.

About Eruptr
Eruptr, now an Unlock Health company, is an industry leader in healthcare digital marketing, offering a suite of digital marketing solutions to help hospitals increase awareness, patient acquisition and achieve KPI’s. Eruptr maintains direct customer relationships with blue-chip health systems including Johns Hopkins, UNC Healthcare, Methodist, and Inova Health System and serves a client base of over 70 systems representing over 200 hospitals. Eruptr runs over 1,000 high-impact digital marketing campaigns per month designed to target patients at the moment of intent when they are seeking treatment / appointments.